The brief was to raise awareness of V-Power fuel and Helix Ultra lubricants.Shell wanted to target Formula One enthusiasts by leveraging their incredible 60-year partnership with Ferrari.
The media space was a tiny button banner on the f1.com website but this small but perfectly formed ad space was a prime bit of real estate for F1 fans.
Our webbanner demanded interaction and oncethe consumer did it expanded dramatically into an evocative, highly engaging dashboard. Streaming videos, race and weather updates, live Twitter feeds, never-seen-before content.
Nick Thompson and Dave Woods
Nick Thompson and Dave Woods.