Now in its third year, Hibernot is Land Rover’s famous winter campaign.
More than that, HIbernot is an attitude toward the cold, wet months. One that seeks to position winter as a season to embrace. We appeal to people who want to get out there and continue living life to the full. To tackle the elements head on. We’re not talking to those people who want to hide away and cosy up in front of a fire with their slippers on, their feet up and wait the winter out.
Hibernate? No chance. Hibernot.
Here is a selection of the campaign including a cinema commercial, Evening Standard Wrap and OOH posters.