When you’re a brand like Jaguar, you don’t need to shout but you can still make a noise. A lot of noise.

So we created a cinema commercial that did exactly that.

We pastiched the black title card seen at the beginning of all cinema films and used the immense sound of the F-Type to rattle the card to pieces, thus creating a unique 45' feature film.

We also created as posters, mobile and OLA executions.

Here are some of the highlights.