This campaign started with a tiny budget for print advertising aimed at emerging markets in Eastern Europe. Its primary purpose was to educate parents on the value of learning through creative play for children aged 1-5 years. 

Unbox their imagination is a strong strapline because it simply and effectively demonstrates the product's limitless potential for fun and learning.

The headlines use knowing humour and highlight the fact that 'sometimes' the child's wonderful creations take a little imagination from the adults to guess exactly what they are.

The print campaign proved successful enough in marketing terms to gain the clients' confidence to invest a large budget in a web build that would link to their e-commerce site and bring the Unbox their Imagination campaign to life.

One of the ideas we presented (The Number Train) was liked so much by the client, they actually turned it into a product - very satisfying indeed.

Creative Direction:

Nick Thompson & Dave Woods

Creatives:

Nick Thompson, Dave Woods, Josh Haines and Paul Waddup.